Motivation: Yospin transitioned from computer software consulting to IP law to work more directly with people and help them with a broader range of business and strategy challenges. Four Must-Have Qualities to Start a Practice: (1) Be detail-oriented and have a system for tracking lots of different information; (2) be honest as you conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis, revisit it, and act on it; (3) keep learning; and (4) track your time, assess your own performance, and regularly consider what makes sense to delegate. Most Interesting Innovation Worked On: “One that I think every law student could appreciate: an alarm clock that is very difficult to deactivate! No more hitting snooze and missing an 8 a.m. class.”